MCFY GOD/CLIENT

The project begins with a glossary section, curated to encompass a variety of terms, both common and more specialized. The aim is to enable the reader to easily follow the thread of the text, regardless of their level of knowledge on the subject. The second section of the project delves into the theme of coffee, explaining how, over the course of history, it has transformed its essence from a sacred beverage, prepared as an act of devotion to a deity, into one of the most consumable commodities. In this scenario, the customer has become the new revered 'God,' to the extent that it puts farmers and territories at risk to satisfy its ever-growing demand.